AUGUST FAVORITES: 21 ITEMS WE NOW SWEAR BY
This month, you can expect to see many multipurpose items in our favorites list. With so many ecological brands launching, picking out a few key items was tougher than usual.
When it comes to blogs, you want to make sure that you’re not too general in your body copy. If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise. This will make it easier to brand your business and yourself.
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How you’re marketing your blog is another thing that’s important to remember when you’re starting out with your blog. While it takes a while to start dominating the search engines and search results, introducing a mailing list to announce the newest blog post is a great idea to drive traffic to your website and blog. Harness the power of social media, too: not only can you easily talk back and forth with your audience, but it’s also a great tool for marketing.